The Local Business
Social Media Checklist

Write a step-by-step guide to claim and verify a Google Business Profile for a [type of business] called [business name] located in [city, state]. Include what to do if the business already appears on Google Maps but hasn't been claimed yet.

Write a Google Business Profile description for a [type of business] called [business name] in [city, state]. We [what you do]. Our ideal customers are [describe them]. Include keywords people would actually search when looking for a business like ours. Keep it under 750 characters, no emojis, conversational and local.

Give me a list of 10 specific photo ideas for a [type of business] Google Business Profile. Include photos that would help a potential customer feel confident choosing us before they visit. Be specific — not just "interior shot" but what exactly to show and how to frame it.

Write 4 Google Business Profile update posts for a [type of business] called [business name] in [city]. One should be a tip related to our industry. One should highlight something we offer that people don't know about. One should be seasonal or timely. One should feature a customer result or review. Each post should be 2–3 sentences, include a natural keyword, and end with a soft call to action. No hashtags.

Write a response to this Google review for my [type of business] called [business name]: "[paste the review here]." Make it warm, specific, and genuine — not a template. If it's a positive review, thank them by name and reference what they said. If it's a negative review, acknowledge their experience, apologize without being defensive, and offer to resolve it. Keep it under 100 words.

I run a [type of business] in [city]. My Google Business Profile shows these top search queries that people used to find me: [paste your top search terms]. Based on these, what content should I be creating on social media and in my GBP posts to attract more of these searches? Give me 5 specific content ideas.

Write 3 versions of an Instagram bio for my business called [business name]. We are a [type of business] in [city, state]. Our ideal customer is [describe them]. Our #1 goal for Instagram is [get bookings / drive foot traffic / build awareness]. Each bio should be under 150 characters, include what we do, where we are, and a clear call to action. No emojis unless they really fit. Make them feel human, not corporate.

What's the difference between an Instagram Business account and a Creator account? I run a [type of business]. Which should I choose and why? What features do I get that I don't have with a personal account? List the top 5 most useful features for a local small business.

Write the script for 4 Instagram Story Highlights for my [type of business] called [business name]. The four Highlights are: About Us, Customer Reviews, Our Services [or Menu], and FAQ. For each Highlight, give me 5 slide ideas with the text to put on each slide. Keep each slide to 1–2 short sentences. Conversational, not corporate.

Write 3 Instagram captions for my [type of business] called [business name] in [city]. Post 1 (Trust): A story about why I started this business. Here's the real reason: [write 2–3 sentences about your actual story]. Make it feel personal and real, not a press release. Under 150 words. Post 2 (Value): A tip post about [topic your customers ask about most]. Format it as a short list with a strong opening line. Under 120 words. Post 3 (Proof): Based on this real review from a customer: "[paste review]" — write a caption that shares this story in a warm, genuine way. Tag them if appropriate. Under 100 words. No hashtag walls. End each post with one soft call to action.

Write a script for a 30-second Instagram Reel for my [type of business] called [business name]. The topic is: [one question your customers ask most]. Structure it as: hook (first 3 seconds that stops the scroll), quick tip or story, and a call to action at the end. Make it sound like I'm talking naturally — not reading a script. Include a suggested on-screen text overlay for each section.

Write a Facebook Page description for my [type of business] called [business name] in [city, state]. We [what you do]. Include what makes us different, who we serve, and a warm call to action. Under 255 characters for the short description. Also write a longer "About" section under 500 words that tells our story and what customers can expect from us.

I run a [type of business] and I want to create a simple weekly social media posting schedule using Meta Business Suite. I can dedicate about [time available] per week. Suggest a realistic posting schedule for Facebook and Instagram combined, what type of content to post each day, and how to batch-create content so I only have to sit down once a week. Make it practical for a small business owner, not a marketing team.

Write a month of social media post ideas (12 posts, 3 per week) for a [type of business] called [business name] in [city]. Alternate between Trust posts (behind the scenes, our story), Value posts (tips, FAQs, how-tos), and Proof posts (reviews, results, customer stories). For each post give me: the type, a suggested caption, and a photo idea. Keep captions under 150 words. Conversational tone, no corporate speak, no hashtag walls.

Write an introduction post for my [type of business] called [business name] for Nextdoor. We're located in [neighborhood/city]. I want to introduce ourselves to the local community in a genuine, neighbor-to-neighbor way — not salesy. Include who we are, what we do, why we started this business, and a low-pressure invitation to stop by or reach out. Under 200 words. Warm and personal.

I run a [type of business] called [business name] in [city]. My ideal customer is [describe them]. My business goal for social media is [awareness / leads / foot traffic / retention]. Suggest 5 possible content pillar options for me. For each pillar, give it a name, explain why it works for my business, and give me 5 example post ideas. Then recommend which 3 pillars I should choose and why.

I run a [type of business]. Here are the 5 questions my customers ask most: [list them]. For each question, write a social media post that answers it in a helpful, clear way. Format each as: a strong opening line that stops the scroll, the answer in 3–5 short sentences or bullet points, and a soft call to action. Conversational tone. No hashtag spam. Include a suggested visual or video idea for each post.

Create a realistic 45-minute weekly content creation routine for a [type of business] owner who isn't a marketer and doesn't have a team. I want to post 3 times a week across Facebook and Instagram. Break down the 45 minutes into specific tasks: what to do first, how to batch content efficiently, how to use AI tools to speed up writing captions, and how to schedule everything before the week starts. Make it feel doable, not overwhelming.

Here are my social media analytics for last month on [platform]: Reach: [number]. Top posts: [describe them briefly]. Lowest performing posts: [describe them]. Engagement rate: [number or "I don't know how to calculate this"]. I run a [type of business]. Analyze what's working and what isn't. Tell me: what type of content should I post more of, what should I stop doing, and what's one thing I should try next month that I haven't tried yet.

Here is a social media post that performed really well for my [type of business] a few months ago: "[paste your original caption]." Rewrite it with a fresh angle so I can repost it without it feeling like a copy. Keep the core message the same but change the opening line, vary the structure slightly, and update any time-sensitive references. Give me 2 versions to choose from.