Personal brand and music marketing case study — NYLEAR social media strategy that grew an artist from under 100 to 6000+ followers at $0.03 cost per engagement

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I'm nominated in Advertising & Marketing, Website Design Services, and Woman-Owned Business — three categories that reflect the work I care most about. If you voted in any of them, thank you. It takes two seconds to click a button, but it matters more than you might think to a small business doing this work independently in Bellingham.

If you're new here, welcome. NYLEAR is a digital strategy firm. I’ve been doing this work since 2021. I build the infrastructure — strategy, content, ads, web, and reporting — that helps organizations close the gap between the work they're doing and the visibility it deserves. I've done it for restaurants, nonprofits, civic institutions, personal brands, and businesses across the Pacific Northwest.

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Raelyn Kaplan, NYLEAR founder — brand and personal identity content for digital marketing agency leader based in Bellingham WA

Voting closes April 3rd, 2026.

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