Woman-Owned Marketing Agency · Bellingham, WA
The woman-owned marketing agency in Bellingham built from real work.
NYLEAR is a certified WBE woman-owned digital marketing agency based in Bellingham, WA.
Founded by Raelyn Kaplan, NYLEAR builds strategy, content, paid media, and digital infrastructure
for local businesses, nonprofits, civic institutions, and founders across the Pacific Northwest.
WHY IT MATTERS
Certified woman-owned. PNW local.
NYLEAR is one of the only WBE-certified woman-owned marketing agencies based in Bellingham, WA. For organizations that prioritize working with diverse vendors, or that have supplier diversity requirements built into their procurement process, NYLEAR is a qualified partner at every engagement level.
But the certification is not the differentiator. The work is. NYLEAR has generated 90M+ impressions at $2.30 CPM, doubled fitness studio revenue, grown restaurant audiences by 40%+, and built advocacy campaigns that influenced federal legislation. The WBE certification means you can work with an agency that performs and checks the diversity box.
Current certifications
✓ WBE Certified — WA State OMWBE
✓ King County SCS Certified
✓ Registered in WEBS
✓ Eligible for WA State agency contracts
WHAT WE DO
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Full marketing system builds: strategy, content, paid media, and measurement working together.
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Hyper-local content and paid targeting on Meta, TikTok, and Instagram.
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Sites that rank in local search and convert visitors into customers.
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Google and Meta campaigns measured against real business outcomes, not impressions.
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Campaign strategy, brand systems, and reporting for mission-driven organizations.
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Commercial photography and videography for food, teams, spaces, and personal brands.
17x
Content ROI. Same budget, restructured strategy
A legacy industrial manufacturer was generating results leadership could not evaluate or defend. NYLEAR rebuilt the reporting framework, connected digital activity to in-store sales lift, and translated performance into language executives recognized. Same spend. 17x ROI documented. Budget defended.
Common questions
About working with a woman-owned agency.
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Yes. NYLEAR (ShineBright Online, LLC) is WBE certified through Washington State OMWBE, King County SCS certified, and registered in WEBS. These certifications make NYLEAR eligible for contracts with Washington State agencies, counties, municipalities, and private organizations with supplier diversity requirements.
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Yes. For organizations that need to allocate a percentage of spend to diverse vendors, or that have WSBE procurement mandates, NYLEAR is a fully qualified partner. Certification documentation is available upon request.
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No. Most NYLEAR clients are simply businesses and organizations looking for strong digital marketing. The WBE certification is a bonus for those who need it, not a prerequisite for working together.
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NYLEAR is one of the only WBE-certified woman-owned digital marketing agency based in Bellingham with documented results across local businesses, national nonprofits, and civic institutions. The IMPACT Framework — a proprietary six-step campaign model — runs every major engagement. No other local agency has built and published a strategic framework of this kind.