MULTI-LOCATION CAFE

Four Locations.
Four Identities.

Each location had different menus, audiences, and traffic patterns. Generic top-level marketing was making everything blurry — and the newest location's dinner program was struggling.

20-50%
YoY lift per location

4
Active Content Cycles

Local Bellingham restaurant client content shoot — NYLEAR social media marketing strategy that reached 113K+ on Instagram with 40% new local audience growth

WHAT I DID

  • Built four separate monthly content cycles with menu shoots, content banks, and location-specific specials

  • Ran hyper-local paid ads around each store's actual trade area

  • Created dedicated dinner content with positioning separate from daytime traffic

  • Dinner program went from struggling to a sustained revenue driver

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