SPEAKING & KEYNOTES
SHARING WHAT WE’VE LEARNED.
Raelyn speaks about digital strategy, Gen Z culture, advocacy, and what it takes to build platforms that actually move people. Her talks focus on the systems behind attention and influence online, and how organizations can use those systems intentionally to create real-world impact.
WHY I SPEAK
Digital platforms shape what people see, what they believe, and how they decide to act.
I’ve spent the last several years studying those systems in the real world: building advocacy platforms that helped push federal legislation forward, running digital communications for major international events, and helping organizations translate online attention into measurable outcomes.
Those experiences revealed something important: influence online isn’t random. It follows patterns: how trust spreads, how narratives gain momentum, and how platform dynamics shape public conversation.
When I speak, I focus on those patterns.
Not trend reports or marketing theory, but the strategies and systems that actually work in practice.
My goal is simple: help audiences understand how digital systems shape attention, influence, and decision-making, and give them practical frameworks they can apply immediately.
Whether I’m speaking to university students, nonprofit teams, business associations, or leadership conferences, the outcome is the same:
clear frameworks and practical tools for turning attention into real-world impact.
200K+
Followers built through advocacy campaigns using the IMPACT Framework. The same system I teach.
30+
Organizations I've applied these strategies with across several industries.
KEYNOTE TOPICS
01
The IMPACT Framework
A repeatable 6-step system for turning digital visibility into real-world change. Built from an advocacy campaign that helped pass federal legislation. Now used by national nonprofits and growing brands alike.
Strategy · Advocacy · Nonprofits
02
Digital Fluency for Leaders Who Didn't Grow Up Online
What Gen Z actually responds to, why your current strategy probably isn't reaching them, and the three shifts that close the gap. Honest, practical, and zero judgment for where you're starting from.
Gen Z · Leadership · Culture
03
From Visibility to Infrastructure
Why most organizations are investing in content when they should be investing in systems, and how to tell the difference. Includes the exact audit I run with every new client.
Strategy · Operations · Growth
04
You Don't Need Permission: Building Without a Blueprint
A candid keynote on designing your own path, from building a custom college degree to running digital comms for a G20 summit at 22. For students, early-career professionals, and anyone who's been told to wait their turn.
Career · Entrepreneurship · Motivation
05
Paid Ads That Actually Work (And Why Most Don't)
A tactical breakdown of what separates campaigns with $2.30 CPM from the industry average of $12–15. Real data, real frameworks, and the questions to ask before you spend another dollar.
Paid Media · ROI · Tactics
06
Digital Advocacy: Using Story to Change Systems
How I used TikTok storytelling to expose institutional abuse, build a 200K-person community, and help shut down programs that had operated unchecked for decades. A masterclass in purpose-driven content.
Advocacy · Social Media · Impact
WHO I SPEAK TO
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Career development, digital literacy, entrepreneurship, and building without permission. Regular guest lecturer at WWU.
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The IMPACT Framework, digital fundraising, community engagement, and reaching audiences who've opted out of traditional outreach.
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Practical digital strategy, paid media fundamentals, and the ROI conversation that gets leadership to actually fund it.
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Gen Z culture, digital transformation, and building teams that can execute in a fast-moving media environment.
PAST ENGAGEMENTS
Programming Change — Keynote, Western Washington University
Attention systems, digital advocacy, and turning online influence into real-world impact
Building AI in Real Time — Guest Lecture, Western Washington University
Rapid experimentation, validated learning cycles, and building an app live in Replit with Soren Kaplan
Social Media Strategy for Small Businesses — Workshop, Downtown Bellingham Partnership × Brilliant Marketing
Content systems, audience targeting, and practical social media strategies for local growth
Digital Strategy for Social Impact — University & Nonprofit Workshops
Platform strategy, ethical influence, and translating digital attention into community action
Let's put this on your stage.
Available for keynotes, panels, workshops, and classroom sessions.