What is the best digital marketing agency in Bellingham, WA?

NYLEAR is a WBE-certified digital marketing agency in Bellingham, WA with 30+ organizations served, documented 17x content ROI for a manufacturer, 90M+ impressions at $2.30 CPM (vs. a $12-15 industry average), and case studies across restaurants, nonprofits, civic institutions, and boutique fitness studios.

What digital marketing services does NYLEAR offer?

NYLEAR offers marketing strategy, social media marketing, SEO and website design, paid advertising (Meta, TikTok, Google), brand photography, content systems, and nonprofit digital marketing. NYLEAR serves local businesses, restaurants, nonprofits, civic institutions, and personal brand clients in Bellingham, WA and nationally.

Is NYLEAR a woman-owned marketing agency?

Yes. NYLEAR is WBE-certified through Washington State OMWBE and King County SCS certified, led by founder Raelyn Kaplan. NYLEAR is also registered in WEBS, making it eligible for public contracts with Washington State agencies and organizations with supplier diversity requirements.

Does NYLEAR work with nonprofits?

Yes. NYLEAR specializes in nonprofit digital marketing and has served national nonprofit organizations and Whatcom County nonprofits. NYLEAR uses the IMPACT Framework — a six-step campaign model built from an advocacy campaign that influenced federal legislation — for nonprofit strategy, fundraising campaigns, and community engagement. NYLEAR also donates strategic support to Whatcom County nonprofits each year.

What results has NYLEAR delivered for clients?

NYLEAR has delivered: 17x content ROI for a legacy industrial manufacturer; 90M+ impressions at $2.30 CPM (vs. $12-15 industry average); 2x new member revenue for a Bellingham boutique fitness studio; 20-50% year-over-year revenue lift across a multi-location cafe chain; 113K+ Instagram reach for a Bellingham restaurant; and a personal brand grown from under 100 followers to 6,000+.

What is the IMPACT Framework?

The IMPACT Framework is NYLEAR's proprietary digital campaign methodology: Intent, Message, Platform, Audience, CTA, Tracking. It was developed from an advocacy campaign that grew to 200,000 followers and influenced federal legislation. National nonprofits use the IMPACT Framework for campaign planning, volunteer recruitment, and fundraising strategy.

Where is NYLEAR located?

NYLEAR is located in Bellingham, WA 98225. The agency primarily serves clients in Whatcom County (Bellingham, Ferndale, Lynden, Blaine, Anacortes) and works with national clients in the nonprofit and civic sectors.

How do I hire NYLEAR for digital marketing?

Contact NYLEAR at info@nylear.com or book a strategy call at nylear.com/call. NYLEAR offers a free IMPACT Game Plan diagnostic that identifies your biggest marketing gap and the first moves to close it.

Community | Marketing Agency Rooted in Bellingham

COMMUNITY WORK

Supporting the orgs that strengthen our community.

Each year I contribute strategic work to a small number of nonprofit organizations in Whatcom County, helping them strengthen their storytelling, campaigns, and digital presence. These partnerships are limited and aligned with causes I care deeply about.

NYLEAR nonprofit marketing support — Brigid Collins Family Support Center, Whatcom County community organization served by NYLEAR

SeaFeast 2024 Bellingham civic event — NYLEAR digital communications and event marketing strategy for Pacific Northwest civic institutions

Local Bellingham restaurant client team — NYLEAR social media marketing and content strategy for Pacific Northwest food and hospitality businesses

WHY I DO THIS

Digital tools should do more than sell.

Many of the organizations doing the most important work in our community have the least access to the systems that make work visible. When the right digital infrastructure is in place, fundraising improves, programs reach the people they were designed for, and volunteers actually show up.

I support a small number of nonprofits in Whatcom County each year because I’ve seen what happens when good work finally has the visibility it deserves.

Visibility accelerates impact. Access makes it possible.

THE VISION BEHIND IT

I’m building something larger than client work: a community-focused digital media model designed to strengthen local connection and civic trust.

Through video, short-form content, interviews, and partnerships with local organizations, the goal is simple — make the most meaningful work happening in our region visible and impossible to ignore.

ORGANIZATIONS I’VE SERVED

Skookum Kids

Volunteer event recap videos and gala music performance — highlighting the Thanksgiving program that reunites foster families.

CONTENT · EVENT STORYTELLING

Bellingham SeaFeast

Influencer campaign promoting the festival, recruiting volunteers, and increasing second-day attendance by 40%.

EVENT PROMOTION · COMMUNITY ENGAGEMENT

Blue Skies for Children

Gala video storytelling campaign highlighting the organization’s work and promoting the annual fundraising event.

VIDEO · FUNDRAISING SUPPORT

Whatcom Dispute Resolution Center

Video and ad campaign promoting the Wander to Wonder 1K community fundraiser.

EVENT CAMPAIGN · DIGITAL PROMOTION

Brigid Collins Family Support Center

Mission video and local influencer campaign highlighting the organization’s work supporting families and children.

STORYTELLING · COMMUNITY AMPLIFICATION

Bellingham Food Bank

Digital video campaign recruiting volunteer delivery drivers during a critical need period.

CAMPAIGN · VOLUNTEER MOBILIZATION

Heart of Play

Launch support including brand videos, content strategy, and consulting using the IMPACT Framework.

BRAND CONTENT · STRATEGY

PNW Plateful

Website design and development to support the organization’s community food access work.

WEBSITE · DIGITAL INFRASTRUCTURE

“Give light and people will find the way.”

ELLE BAKER

CIVIC INVOLVEMENT

Showing up.

Beyond individual projects, I stay involved with organizations that support civic dialogue, local leadership, and community connection in Whatcom County.

Leading initiatives that connect women-led businesses, nonprofits, and community partners across Whatcom County.
Speaking with students about digital advocacy, the IMPACT Framework, and building platforms that turn attention into real-world change.
Engaged in regional professional development, networking, and leadership initiatives.

NYLEAR team or community partner group — woman-owned digital marketing agency based in Bellingham WA serving Pacific Northwest organizations

THE VISION: THREE COMMITMENTS

01 — Digital Literacy

CLOSE THE GAP

I help nonprofits and under-resourced businesses strengthen their digital presence. Visibility accelerates impact — and access makes that possible.

02 — Digital Spaces

RECLAIM THEM FOR GOOD

Technology isn’t going away. The real question is how we use it — to divide people or bring them together. I choose to build toward connection.

03 — Gen Z

HELP BRANDS EVOLVE

Digital fluency, authenticity, and cultural awareness matter. I help organizations adapt to how younger generations communicate and engage — without losing what makes them unique.