Digital Marketing Services in Bellingham, WA
START WITH STRATEGY.
BUILD THE SYSTEM.
Most organizations don't need more random marketing activity. They need clarity on what to say, where to say it, and how the pieces work together. Every engagement starts by identifying the gap between the work you're doing and what people can actually see online. From there, we build the system that closes it.
3
Engagement models depending on where you are and what you need
30+
Organizations across 10+ industries served
100%
Of projects start with a real conversation about your goals
THE APPROACH
The gap between
what you're building
and what the world sees
is a systems problem.
The organizations I work with are already doing real work. They have a product, a mission, a track record. What they're missing is the infrastructure that makes that work visible to the right people, and keeps it visible over time. That means a clear message, a platform strategy that actually reaches the audience, content that earns attention, ads that convert it, and reporting that tells you what's working in language your team can act on.
We’ll set up a system that works.
HOW EVERY ENGAGEMENT WORKS
Diagnose the gap. We look at what's actually holding your digital presence back; not what looks broken on the surface, but what's structurally missing.
01
Map the path forward. Clear positioning, the right platforms, a content system, a paid strategy, and a measurement framework that connects digital activity to real outcomes.
02
Build the pieces. Depending on the engagement, I build the infrastructure (website, content engine, campaigns, dashboards) or guide your team in building it.
03
Stay in the room. Ongoing advisory for teams that want a strategic partner without hiring a full-time role. Campaign reviews, performance analysis, leadership reporting.
04
THE
ENGAGEMENTS
Three ways to work together. The right one depends on where you are and what you actually need.
01
BEST FOR ORGS THAT NEED CLARITY BEFORE INVESTING MORE
Strategy Intensive
DIAGNOSIS & ROADMAP
-
Positioning and messaging clarity
Audience and platform strategy
Content system design
Paid acquisition strategy
Website structure and conversion flow
Measurement and reporting framework
You leave with a clear roadmap your team can execute — whether that's with me or independently.
-
Your marketing feels scattered or reactive
Your messaging isn't landing with the right audience
You're investing in digital but not seeing results
You're preparing to launch something new
Leadership needs clarity before approving more spend
-
We start with a deep-dive audit of your current digital presence, then work through positioning, audience, and platform — ending with a documented roadmap that prioritizes the highest-leverage moves first.This is the right starting point for organizations that have been operating on instinct and want to build on a foundation instead.
02
BEST FOR ORGS READY TO FIX THE SYSTEM & IMPLEMENT IT
Digital Infrastructure Build
STRATEGY & FULL IMPLEMENTATION
-
Website structure and copy direction
Content engine and production planning
Paid social campaigns (Meta, TikTok, Google)
Campaign messaging and distribution
ManyChat automation setup
Analytics and reporting dashboards
UGC sourcing and deployment systems
-
You have the strategy — you need someone to build it
You're launching something new and need the infrastructure in place fast
Your current digital activity is disconnected and needs to become a system
You want to hand off something operational, not manage a freelancer
-
Turn disconnected digital activity into a system that actually drives growth. Not just deliverables — infrastructure your team can own and operate after I'm done.
This is the most hands-on engagement. I'm in the work with you — building, testing, iterating, and reporting until the system is running.
03
BEST FOR ORGS THAT WANT STRATEGIC GUIDANCE WHLE EXECUTING INTERNALLY
Strategic Advisor
ONGOING PARTNERSHIP
-
Monthly strategy sessions
Campaign planning and review
Messaging and positioning refinement
Performance analysis and optimization
Leadership reporting and guidance
On-call input for decisions and launches
-
You have an internal team handling execution
You want experienced strategic oversight, not more task management
You're scaling and need someone who can think ahead with you
You've outgrown your current strategy but aren't ready to hire full-time
-
Having a digital strategy partner without hiring a full-time role. I'm not here to manage your team — I'm here to make sure the strategic thinking is sharp, the campaigns are built on real insight, and leadership has the reporting they need to make good decisions.
ALSO AVAILABLE
Speaking &
Workshops
I speak at universities, conferences, and leadership events about digital strategy, Gen Z culture, and advocacy-driven communication. Every talk is tailored to the audience.
Available for keynotes, panels, workshops, and classroom sessions.
TOPICS INCLUDE
The IMPACT Framework: turning visibility into real-world change
Digital fluency for leaders who didn't grow up online
From visibility to infrastructure
You don't need permission; building without a blueprint
Paid ads that actually work (and why most don't)
Digital advocacy: using story to change systems
GET THE GAME PLAN
Not sure which engagement is right for you?
The Game Plan will help you figure that out before we ever talk. Takes 10 minutes. Free.
Every project starts with
a real conversation.
Not a proposal. Not a questionnaire. A 30-minute call where we actually look at what you're building, what's working, and where the biggest opportunity is.
We talk about what you're building: the work itself, the audience, the goal. I'm trying to understand the problem, not sell you a package.
We look at what's currently working (or not): your digital presence, your messaging, where people are falling off.
We identify the highest-leverage next step: which engagement model makes sense, what the timeline looks like, whether it's a good fit.
If it's a good fit, we'll map the next step from there.
I work with a limited number of clients at a time so I can actually stay in the work. I'd rather do excellent work for a few organizations than average work for many.
→ You're doing work that genuinely matters and need the infrastructure to show it
→ You want strategic thinking, not just execution
→ You're ready to invest in something that compounds over time
→ You want someone who stays until it actually works