Client Results & Case Studies - NYLEAR Digital Marketing
CASE
STUDIES
Every project starts with a different constraint: limited time, unclear messaging, skeptical leadership, or audiences that don't respond to traditional marketing. These examples show how strategy changes the outcome.
INDEPENDENT FILM
When your audience will reject you if you reach out wrong, build credibility before you ask for attention
A social impact film with a sensitive subject matter and a passionate advocacy community. Direct promotion could backfire. Built a coalition strategy where the community vouched for the film, not the other way around. 8M+ organic views. Outperformed a competing brand spending $8K/month on paid ads.
8M+ Organic views
90% Rotten Tomatoes
CIVIC / ECONOMIC DEVELOPMENT
30,000 visitors. 1,000+ international journalists. No digital presence, 30 days to fix it.
A major international economic summit with minimal owned digital infrastructure and a hard deadline. Built the channels, the content strategy, and real-time messaging coordination from zero. Everything live before the first delegation arrived.
30 Days zero → live
4 New channels deployed
LEGACY INDUSTRIAL MANUFACTURER
When leadership can't justify the digital spend, it's usually a translation problem, not a performance problem
After restructuring the strategy, the channels began generating 90M+ impressions at a fraction of the industry's average CPM. The results needed to be translated into terms leadership could evaluate. Rebuilt the reporting language, scaled the content engine, and connected digital activity to in-store sales lift. 17× ROI. Same spend, different story.
17× Content ROI
$2.30 Effective CPM
NATIONAL NONPROFIT
When your audience won't talk to you through traditional channels, go where they actually are
A national organization needed to understand a demographic that had stopped engaging. Surveys kept producing surface-level answers. Built native social accounts to ask the same questions on their turf. 200+ real qualitative responses and 12 national focus groups in 30 days.
200+ Qualitative responses
30 days of research
BOUTIQUE FITNESS
Loyal members, strong experience, revenue stuck; the problem was no system for bringing new people in
A boutique studio with everything going for it except acquisition. No ads, no content engine, no onboarding process. Built all three around the emotional drivers that actually make someone try a new fitness concept. New student revenue doubled with a clear path to $50K/month.
2x New student revenue
$50k Monthly target
LOCAL CAFE + BAR
Going viral isn't the goal, being impossible to ignore for the right 15,000 people is
A well-loved local restaurant with inconsistent social and no content system. The goal wasn't mass reach, but to become the obvious choice for the locals already around them. Built a content cycle around every menu drop with tight local targeting. Staff started hearing "I saw this on Instagram" every single week.
113K+ Instagram reach
40%+ New Local audience
MULTI-LOCATION RESTAURANT
When you have four locations and treat them like one brand, you're underserving all of them
Each location had its own menu, foot traffic pattern, and customer profile. Running one campaign across all of them was producing average results everywhere. Built four separate content cycles with location-specific targeting. Every location up 20–50% year-over-year.
20–50% YoY per-location lift
MUSIC / PERSONAL BRAND
A compelling story that spans multiple identities and no platform built to carry any of them
An artist with a layered personal story and under 100 followers. The challenge wasn't the content, it was building an identity coherent enough to hold music, professional credibility, and survivorship together. Built a five-pillar strategy across four platforms. 100 followers to 6,000+. A reality TV opportunity followed.