CIVIC / ECONOMIC DEVELOPMENT

City of San Francisco, APEC 2023

SupportED SF's digital communications during APEC — 21 economies, 30,000 visitors, 1,000+ global journalists. Built a new channel for a city branding campaign in 30 days.

WHAT I DID

  • Built dedicated city channels with visual identity and narrative

  • Coordinated real-time messaging with the Mayor's Office and SF Chamber of Commerce

  • Published strategic civic content — innovation, cultural pride, economic leadership, not logistics

  • Amplified press across ABC7, NBC Bay Area, KQED, Examiner — all reinforcing unified positioning

  • Developed an editorial calendar and worked cross-functionally with designers and local influeners

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