LEGACY INDUSTRIAL BRAND

90M+ Impressions.
17× ROI.

Leadership wanted to know: how well are our social channels really working? How can we better engage our community and reach the next gen of customers? What should we invest next year? Those were the real questions — so that's what we answered.

17X
Content ROI

$2.30
Effective CPM

26K
New Instagram Followers

WHAT I DID

  • Reframed social as media: impression-equivalent exposures and effective CPM instead of likes

  • Built a UGC engine — 340 assets curated, 160 deployed, 17% of product pages now include UGC

  • Connected digital to physical: events, hyper-targeted demos, zip-code-level ad spend

  • Installed ManyChat automation and weekly performance benchmarking

FULL NUMBERS

  • $17.7K invested in advertising a “makers challenge” → $318K content-equivalent value (17× ROI)

  • $2.30 effective CPM vs. $12–15 industry benchmark

  • 75M+ annual video views; dominant 25–44 audience — a generation younger than their historic core

  • Same-day in-store sales lift correlated with digital campaign timing

Content collage for legacy industrial manufacturer client — NYLEAR digital marketing campaign that achieved 90M+ impressions at $2.30 CPM