MUSIC / PERSONAL BRAND

Artist, Dentist,
Motivational Speaker

A remarkable story. Under 100 followers. The goal wasn't a hit — it was a brand durable enough to carry music, speaking, and media for years. Identity built before the music launched.


6,000+
Instagram followers from <100 in 1 year

Reality TV
Audition booked in > 1 week

$0.03
Cost per engagement


WHAT I DID

  • Built a five-pillar identity: artist journey, survivorship, dual professional identity, daily life, musical evolution

  • Published consistently across Instagram, TikTok, YouTube Shorts, and Facebook

  • Targeted music-aligned and motivational communities

  • Audience attached to the identity before the music launched — loyalty built before launch

  • Reality TV opportunity triggered as a result of the platform built

UGC content creation for NYLEAR client social media campaign — user-generated content strategy for Pacific Northwest brands