BAR + RESTAURANT IN BELLINGHAM, WA

"I Saw This on Instagram."

Locus didn't need to go viral. They needed the same 10–20K locals to keep seeing them until eating there felt obvious. That's a different problem than reach.

110K+
Instagram reach

40+%
New local audience

5.4K
Website visits from IG

Local Bellingham restaurant social media content — NYLEAR community-focused marketing strategy driving local audience engagement

WHAT I DID

  • Turned every menu drop into a 30-day cycle: shoot → bank → weekly rollout → boost top performers

  • Targeted Bellingham residents until Locus felt top-of-mind every time someone opened Instagram

  • Built a social proof flywheel: featuring reviews motivated more guests to leave reviews to be featured

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