INDEPENDENT FILM

The Wilderness

Produced by Aaron Paul, starring Hunter Doohan.
A social impact film addressing sensitive subject matter with an audience that would reject anything performative immediately.


The Wilderness social impact film poster — NYLEAR managed the digital marketing and coalition strategy that drove 8M+ organic views

8M+
Organic social views

90%
Rotten Tomatoes

228K
Website Views

NYLEAR remote strategy session — digital marketing consulting for Pacific Northwest clients via video conference

WHAT I ACTUALLY DID

  • Partnered with Unsilenced (leading nonprofit in the space) to collaborate on credibility before building it

  • Built a coalition of advocacy creators — the community spoke about the film, not the film about itself

  • Reposted real survivor reactions; built Letterboxd/IMDb amplification and screening recap edits

  • Installed automation: reminder flows, screening host funnels, streaming interest capture

  • Outpaced a brand spending $8K/month on ads — with primarily organic reach

FULL NUMBERS

  • Instagram: 6M views, 2M reach, 3.3K followers from zero, 234K interactions

  • Facebook: 2.1M views, 47.6K link clicks

  • TikTok: 170K views from scratch

  • 500+ automation opt-ins, 200+ streaming submissions, 50+ screening host inquiries