INDEPENDENT FILM
The Wilderness
Produced by Aaron Paul, starring Hunter Doohan.
A social impact film addressing sensitive subject matter with an audience that would reject anything performative immediately.
8M+
Organic social views
90%
Rotten Tomatoes
228K
Website Views
WHAT I ACTUALLY DID
Partnered with Unsilenced (leading nonprofit in the space) to collaborate on credibility before building it
Built a coalition of advocacy creators — the community spoke about the film, not the film about itself
Reposted real survivor reactions; built Letterboxd/IMDb amplification and screening recap edits
Installed automation: reminder flows, screening host funnels, streaming interest capture
Outpaced a brand spending $8K/month on ads — with primarily organic reach
FULL NUMBERS
Instagram: 6M views, 2M reach, 3.3K followers from zero, 234K interactions
Facebook: 2.1M views, 47.6K link clicks
TikTok: 170K views from scratch
500+ automation opt-ins, 200+ streaming submissions, 50+ screening host inquiries