BOUTIQUE FITNESS

A Beloved Bellingham Yoga Studio

A great studio with loyal members and an owner doing literally everything. Revenue had plateaued at $28K. The studio wasn't failing — it just had no engine.

2X
New student revenue

Yoga studio website redesign by NYLEAR — boutique fitness studio digital marketing case study, Bellingham WA
Raelyn Kaplan on a content production shoot for a NYLEAR client — photography and video services for Pacific Northwest brands

WHAT I DID

  • Built Meta campaigns targeting local women by emotional drivers: confidence, warmth, belonging

  • Designed a fresh, conversion-focused website

  • Repositioned the brand as warm and community-centered rather than competitive or fitness-only

  • Defined content pillars, monthly production shoots, and templates for internal handoff

  • Restructured instructor tiers, subbing policies, onboarding systems, and Trello workflows

Boutique fitness studio marketing client — NYLEAR digital marketing case study that doubled new student revenue for Elements Hot Yoga in Bellingham WA
Elements Hot Yoga client content — NYLEAR boutique fitness studio social media marketing and paid advertising strategy in Bellingham WA
Elements Hot Yoga studio content — NYLEAR fitness marketing case study using emotional drivers to convert new clients and double student revenue
Boutique yoga studio content marketing — NYLEAR paid social and content strategy for fitness and wellness businesses in the Pacific Northwest
Elements Hot Yoga brand content — NYLEAR digital marketing and content production for boutique fitness studio client in Bellingham WA
Yoga membership pricing signage — NYLEAR boutique fitness studio marketing case study focused on new student acquisition and revenue growth
Boutique fitness and wellness studio content — NYLEAR social media marketing strategy for yoga and wellness businesses in the Pacific Northwest
Yoga motivational signage — NYLEAR boutique fitness studio marketing case study in Bellingham WA
Yoga student in downward dog pose — NYLEAR fitness studio social media content marketing strategy Bellingham WA
Yoga class content — NYLEAR boutique fitness studio digital marketing campaign that doubled new student revenue
Yoga movement content — NYLEAR social media marketing strategy for boutique fitness and wellness studio in Bellingham WA
Yoga studio content — NYLEAR fitness marketing case study using emotional storytelling to drive new client acquisition